| December 2003 :: Volume 2 |  |
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Feature Articles :: News ::
Client News
:: Timewasters
:: UPDATE
Dear
Friends and Colleagues,
"The dog ate our homework"
No, but really. And, if you don't believe that one, we can come up with a list of other reasons why it's taken so long to bring you issue two. About sixteen really good ones, namely the clients we have signed since our last edition in April.
We know it's been awhile since you last heard from us, so we've collected a backlog of small treasures to share with you. Our future issues will be streamlined to offer bite-sized hits of information on a slightly more frequent basis. And continue to focus on data you can use in your own marketing communications!
So stay tuned for 'sequences' - coming to you once a month!
...This time we swear!
Jen, June, Tracy and Marisa
:: FEATURE ARTICLES
Legal Update: Marketing on the right side!
Earlier this summer June attended the DM News Breakfast Briefing on Changes to Canadian Law impacting Direct Marketers. Key highlights affecting marketers can be found
following this link...
Getting Started and Realistic Expectations with Media Relations
What is the difference between public relations and media relations? Public relations is the entirety of how a person or individual communicates to the general public. Media relations is a small but critical subset of how public relations is accomplished.
Read the full article...
Advice from our Advisory Board
Our Advisory Board has a mandate to provide us with advice and information on effectively doing business, as well as comment on the issues and trends facing both the online marketing and public relations industries.
Read their advice to us...
Case Study: RedFlagDeals
RedFlagDeals is Canada's pre-eminent site for finding shopping deals. The site had a very committed community of nearly 5000 users and was generating in excess of 3 million page views per month, but founder Derek Szeto wanted to expand the site's reach from early adopters to the general public.
Read the full results...
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NEWS
We've Grown Again
New Associate, Marisa Vernola joined Sequentia Communications public relations practice on June 2, 2003.
Sequentia Communications Signs 16 new clients
MICA, DataPlanners, Point Alliance, Embree Recognition Systems, Bonasource, Schulich School of Business, Anatstat, RedFlagDeals, Interchange Solutions, Alias/Wavefront, Ontario Exports, NRGen, Terra Nostra, Canada Helps, Delvinia and Integrity Incorporated have all come on board for PR, Online Direct Marketing and Web communications.
Sequentia Makes The News
June Macdonald featured in Globe and Mail articles, "Email campaigns making it easy to market" and "Opt-in email getting rave reviews". Sequentia Communications was also featured in IT Business debating the merits of e-mail, SMS and online focus groups as a way to reach their audience.
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