It's been a whirlwind five months since Sequentia came into being!
We started the company just as the internet backlash started to wane, and we've been delighted by the number of companies who are (some gingerly, some with real enthusiasm!) testing the internet marketing waters. It's not hype anymore, organizations are seeing real potential and real payoffs marketing online. Watch this space for case studies as our clients' internet marketing initiatives show results! Plus, we're growing, and our clients are growing, and it's all good news so read on for more.
We're Shoeless!
OK, not literally, but like the proverbial shoemaker's children, Sequentia is shoeless! Yes, being occupied with client work is a good thing (and it is, it is!) but at the same time, we're red-faced about not getting our own
newsletter out ... until now. We won't even start saying 'better late than ...' because that's really up to you to decide, isn't it?
Jen, June + Tracy
:: FEATURE ARTICLES
Don't Forget The Basics!
Seven Marketing Mistakes Small Businesses Make
In the rush to get clients, deliver to clients, manage people and keep your business on track, marketing is something that often gets sacrificed in small businesses. Don't let that happen.
Read the full article...
Get Ready For Bill C6!
Not Just Boring Government Regulation Stuff
Do you collect customer information? Do you have clear guidelines for how that information is used? Does your company or organization have a means of addressing privacy issues or complaints? If you collect any type of consumer information, you had better be aware that full Bill C6 is looming!
Read the full article...
Marketing Your Brand
Bearing Point vs. Accenture - The Basics Of Whether Or Not To Rebrand
Accenture is one of the best-known business brands out there. They completed, in retrospect, one of the smartest re-branding moves of the century, disassociating themselves from Arthur Andersen through a massive and highly successful campaign. On the other side of the rebrand spectrum is the recent KPMG Consulting rebrand to Bearing Point.
Read the full article...
Email Marketing Best Practices II
In a previous article posted on PR Canada June covered the basic components of an email marketing campaign.
This article takes a closer look at the elements of an email marketing message and how they can influence your results. Read the full article...
:: NEWS
We're Growing
We are delighted to announce that Tracy D'Cruz, former Vice-President at COGNICASE, has joined our team effective March 31. Tracy's background in building a company and her solid business acumen and award-winning marketing smarts are a tremendous asset to Sequentia and our clients. You can reach Tracy at tracy@sequentia.net, or 416-203-3656. And read the press release on our site.
The Care Guide, Canada's premier provider of information and guidance for seniors' housing and care, selects Sequentia agency of record for PR and marketing. Read the full article...
IQ Partners signs Sequentia as AOR for PR and Marketing Communications.
Sequentia and ThinData to present Email Marketing Getting Started Workshop at SMART Toronto Technology Alliance May 21.
Sequentia is delighted to be sponsoring the MarketSmarter series, produced by the
PowerPoint Group and presented by C-centered Consulting. The first event, Having
Children Successfully in Today's Corporate Environment, was a sell-out.
Upcoming events:
Improve the Quality of Your Customer Data - June 12
Navigating the Corporate Ladder - September 11
:: QUICK TIPS
Public Relations:
What is the best day of the week to send your press release?
The best days to send a press release are Tuesday and Wednesday. Monday mornings and Friday afternoons are the worst times, for obvious reasons - they just won't get attention. But more importantly, know your editorial deadlines, rather than going by calendar days. If you're trying to hit the dailies, Tuesday and Wednesday mornings are optimal times.
If you are sending press releases by email, first thing in the morning is best - you'll hit editorial staff before the messages of the day start flooding in. And if your message is relevant, you will catch their attention!
Email Marketing:
Get Action from your Subject Lines
Your subject line not only drives open rates, but also influences the action your customers and subscribers will take - whether they will only click on links to your website, make a purchase or sign up online.
For example, "Hi, Jane, here's your February catalogue" is friendly, but conveys no urgency. It tells the reader nothing about the sale inside. Whereas, "Jane, the cashmere sweater you wanted is now on sale" speaks to the human desire to get stuff, get it cheaper, and get it now before anyone else.
